Old vs. New Marketing: Embracing Digital Change

Old vs. New Marketing: Embracing Digital Change

From caves to skyscrapers, from coins to bitcoin, from stores to online shopping—
our lives have evolved, and so must our approach to selling and marketing.

Marketing a product has changed drastically over the years, but the goal remains
the same: reaching your audience and converting them into customers.

In the past, businesses relied heavily on TV and radio ads, billboards, and flyers.
Were these methods effective? Yes, products were sold. But do these techniques
still work today?

Let’s analyze this together: radio listenership has declined, as most people prefer
streaming music, and live TV viewership has dropped significantly. Yet, TV
advertising remains relevant, especially during major events like sports games. As
for flyers—let’s be honest, no one keeps the flyers handed out on the street.

So, what’s the solution? Has marketing lost its effectiveness?
Not at all. In fact, we have more powerful and efficient tools today. Welcome to
digital marketing—the modern, effective way to reach your audience online.

Instagram, Facebook, and TikTok, along with other social media platforms, can be
leveraged to promote products and services. Sounds fun, right? The idea of using
platforms you already spend time on to generate income is appealing. But while it
sounds easy, it does require time and learning to master.

Here are some key techniques businesses use in digital marketing:

• Content Creation : 

  

  You’ve probably heard of this one before. We all know a few
  content creators, whether on YouTube or other platforms. Take MrBeast, for
  example. In nearly every video, he promotes his chocolate brand, Feastables.
  That’s a prime example of digital marketing in action.

• Email Marketing :

  

  Ever been asked for your email when visiting a website? That’s
  email marketing. Businesses collect emails and use them to send offers or
  updates about new products.

• Affiliate Marketing :

  

  Ever seen your favorite influencer recommend a product?
  Chances are, they’ve partnered with a company to promote it and earn a
  commission on sales. This is known as affiliate marketing. Similar to influencer
  marketing, where influencers get paid upfront for promoting a product, rather than
  based on sales.

If this didn’t get you excited about digital marketing, I don’t know what will!

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